Meta Expands AR Ambitions with Oakley Smart Glasses Targeting Athletes

BTCC / BTCC Square / Global Cryptocurrency /

Author:

Release Time:

2025-06-17 13:59:02

Meta Platforms (META) is doubling down on its augmented reality (AR) strategy with a new partnership targeting the sports sector. Following its Ray-Ban collaboration earlier this year, Meta will unveil Oakley-branded smart glasses on June 20, designed for athletes and outdoor enthusiasts. The wraparound Sphaera-inspired design emphasizes hands-free functionality, positioning it as a potential competitor to GoPro in action sports recording.

The glasses feature a center-mounted camera for point-of-view capture, voice commands, and Meta''s AI assistant—but notably lack a display. This MOVE signals Meta''s persistence in wearable tech despite its metaverse setbacks, leveraging Oakley''s credibility in performance eyewear to penetrate the $120 billion AR market.

By:

Log in to Reply

Eigen Labs Launches EigenCloud with $70M Backing from a16z Crypto

Articles on this site are sourced from public networks or curated by AI for informational purposes only and do not represent BTCC’s views. Original rights belong to the respective authors. For copyright concerns, please contact [email protected]. BTCC assumes no liability for the accuracy, timeliness, or completeness of this information, and disclaims all liability arising from reliance on such content. This content is for reference only and should not be taken as investment, legal, or commercial advice.